Universal Robina Corporation (URC) Flour is rolling out a new nationwide program. It is called Sugod Bakery that aims in helping bakers across the Philippines. Helping them to sharpen their skills and grow their businesses. Instead of treating it as a one-off promotion, the company is framing it as an ongoing partnership. They are pairing its flour products with a hands-on training. Training in food safety, pricing, and marketing. So smaller neighborhood bakeshops have a real shot at scaling up.