Universal Robina Corporation (URC) Flour is officially igniting a new era for the local baking industry with the launch of SUGOD BAKERY, a high-impact nationwide campaign dedicated to the growth, modernization, and triumph of Filipino bakers. Positioned as a transformative movement rather than a mere program, SUGOD BAKERY is designed to bridge the gap between time-honored traditions and modern excellence. This ambitious initiative serves a dual-purpose mission: equipping community bakers with cutting-edge technical skills while fueling their businesses with the world-class flour products that have made URC a household name.

Cebuana Lhuillier has officially named Zacarias Mansing Jr., a passionate literacy and disability inclusion advocate, as the 2025 Happiest Pinoy. His remarkable journey of transforming personal adversity into a nationwide mission for children’s literacy resonated deeply across the country. Selected from more than 500,000 entries, his win marks one of the most extraordinary achievements in the history of Cebuana Lhuillier’s pioneering advocacy.

The day featured a vibrant "Samu’t Sari Bazaar" with non-food vendors, alongside the opening of food concessionaires and classic Filipino games. The Brass and Percussion Symphonic Band provided lively entertainment throughout the afternoon.

From its beginnings to becoming a trusted name in aesthetics, Montesa has redefined beauty as more than just appearance—it’s about empowerment, self-love, and transformation. Today, its signature blend of science, artistry, and compassion continues to inspire clients from all walks of life.

The evening celebration, held at the 2025 Manila International Book Fair at the SMX Convention Center on September 11, brought together the country’s diverse delegation for networking and a toast to this historic moment in global publishing.