What is a roadshow? According to Investopedia, It is a presentation of an issuer of securities to potential buyers. The company is traveling around the country to give a presentation to analysts, fund managers, and potential investors. The roadshow is intended to generate excitement and interest in the issue or IPO and is often critical to the success of the offering.
There are 4 reasons why your company should host a roadshow. The purpose of roadshows is to take your company message and brand on the road. It usually occurs in cities in an effort to increase awareness and product knowledge. The first reason is they give your sales team what it needs. This where they shine. A face to face conversation with a client rather than sitting in front of a desk receiving phone calls and emails. The second one is they jump start your demand generation efforts. The third one is they propel your brand. Roadshows are fun at the same time professional. You would want your attendees to leave the booth with a smile. The last one is they help spread you thought leadership. The most important during roadshow is the content. These events allow speakers to get on stage and talk about their product or business. If your content is valuable, then they’ll keep coming back for more.
A roadshow boot design should have a business style design to attract potential investors. The booth should contain multimedia presentation and question and answer sessions with the company officers. Roadshow events cover usually the company history and future plans for growth. Information about the company’s assets whether it is good or bad and a display of the upcoming offering. It should stand out among all other booths. From catchy phrases, and key designs of the company. It should be simple yet appealing to the eyes. Lastly, it should be cost effective. The economics of making a profitable exhibition is easy when everyone knows when enough is enough.