The key to optimal performance within any company starts with marketing; you can sell the most outstanding products and deliver the best customer service; if people don’t know about it, your sales won’t justify your work. This aspect that most corporate companies soundly adhere to and have mastered over the years of business experience. Marketing is no longer giant expensive billboards and advertisements on tv. The internet has thrown the marketing industry on its heads. Thanks to platforms like Google, smaller institutions also stand a chance to carry out meaningful marketing campaigns that won’t break budgets. According to statistics, 50% of online sales generated starts with keywords being searched; this means if your website can solve someone’s problem, you most likely made a sale. Let’s look at three practical marketing tools that will boost the sales of just about any company.