Abby Asistio: Facebook Invitation for Friends Day Celebration

January 32, 2016 - Abby Asistio flew to San Francisco to attend the 12th Anniversary Friends Day celebration with California-based Alopecia Awareness Advocate, Rachel Regal. Abby was chosen as one of the 18th friends invited by Facebook. Alopecia is an auto-imune condition which results in partial or total head and body hair loss. Ms Asistio had it since she was four. While Rachel just developed it sometime in 2012, the same year she discovered that her 10-year old daughter, Eliana had it, too. Six inspiring stories were picked by Facebook among it's 1.64 billion users and Abby's friends were all amazed when they found out that Abby's story was one of them. Imagine that!

Abby and Rachel met each other through the double A hand sign campaign that Abby started in 2012. They've been "connected" since then. Last year, Facebook Stories featured how these two were able to build a friendship, as well as campaign for disease awareness through Facebook! On the 1st of February, Abby and Rachel had the chance to tour Facebook Headquartes in Menlo Park, San Francisco. Meet and chat with the people behind Facebook such as the Founder & CEO Mark Zuckerberg, COO Sheryl Sandberg, CPO Chris Cox and a whole lot of awesome people. They get crazy cool gadgets and have one of the best experience of their lives.


Abby recounted that it was such a surreal feeling to be in the same room as the creator of Facebok, Mark Zuckerberg. Mark Z was wearing his trademark look (jeans, sneakers, shirt and a big smile), and had such a friendly, approachable aura and demeanor about him. Not at all intimidating! He shared stories about how the company started, its mission-vision, the ups and downs that come along and their future plans. Those invited also had the chance to ask him questions. When Mark Z was asked about achieving success and life's "impossibilities". He said, "There's a difference between impossible and things taking a really long time. Even if you're not going to be able to do something in a short time period, if you care about something, you want to see the world to move into that direction... So, the best thing to do is just get started and not be discouraged. It's tough because this stuff is hard, or else people would've already done it".

Abby Asistio got the chance to ask a question to one of the world's 50 Most Powerful, Successful Women in business. That's no other than Facebook COO Sheryl Sandberg. Aside from Alopecia awareness, Abby is also an active Real Beauty advocate with girls and women struggling with various insecurities, being so consumed by the world's unrealistic and sometimes superficial standards of beauty. So, Abby asked Sheryl about her perception of it. Sheryl said that beauty is just like success and that no one could really define if for you. We are all unique. We have different stories, dreams and desires. We should explore our own inner and outer beauty, believe and embrace that we are beautiful and never allow anyone to tell us otherwise.


Mark capped off his talk by sharing their company philosophy with everyone present. Though already having over 1 billion subscribers, there are still 7 billion people all over the world without access to all the meaningful connections and information that Facebook brings. One thing that the company stands by is that "things are always 1% completed". It keeps them grounded, reminding them that there is always so much work, growth and progress to be done. So many people to reach out to and help.

Everything about the Facebook trip was overwhelming and inspiring, according to Abby. More than anything, it reminded her about "responsibility". We are all giving our platforms, in this case "accounts and connections", to make a dent in this world. It is up to us to become complacent and take these vehicles for granted, or maximize the opportunities and use them to make a positive impact in this generation. Abby is grateful that Facebook has become a medium for her to communicate disease awareness and touch people beyond the confines of her tiny room and her country. Abby is also glad that she and Rachel are two out of millions of people choosing to recognize the importance of social media in contributing to making this world a better place and actually doing something about it. 


Truly, God plans the best adventures and creates the most beautiful surprises. Abby knows that she wouldn't have been handpicked for this if it weren't for Him, as well as the countless individuals who have cared and showed support for my advocacy. Abby would like to leave a positive thought to everyone that we should really take the time to search for and identify our "purpose" - that one unique, very specific calling that is the result of our talents, dreams, desire, passions and experiences. Once you find it, be faithful to it no matter how long or difficult the journey towards its fulfillment may be. You'll never know where it could lead to, how far it could go and how large it could grow. Abby is also thankful that her campaign continues to spread and reach new heights and she is particularly grateful to Facebook for giving her this opportunity and to Novuhair, the nature's answer to hair loss for always being so supportive of her advocacy and endeavors. Abby is proud and honored to have represented the Philippines and the Alopecia community in this once-a-lifetime international event. J.


Here's a video especially for you by Abby Asistio
entitled as, "Friends Day Song"

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